The Thouroughbred Breeder’s Association (TBA) exists to support the breeding of quality bloodstock and is the only British association to represent breeders’ interests both within Great Britain and the European Commission.

Their aim is to assist members and the industry in all areas of Thoroughbred Breeding.

The Association approached me in early 2013 with a brief to modernise their brand and make it cohesive across all media. We retained an essence of the old logo as it was familiar to their members and the industry at large but gave it a fresh look to carry through to the next era of their business. TAP have been working with them ever since, creating an ongoing suite of marketing materials including brochures, promotional items, research reports, flyers and branded clothing.